Privacy Policy

Last Updated: June 2 2026

1. INTRODUCTION AND SCOPE

Wicked Grips LLC ("Wicked Grips," "we," "us," or "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, disclose, retain, and protect personal information obtained through our website (the "Site"), and in connection with the products and services we offer (collectively, the "Services"). This Privacy Policy applies to all visitors to the Site, prospective customers, and current customers. By accessing or using the Site or our Services, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not access or use the Site or our Services.

2. INFORMATION WE COLLECT

a. Information You Provide Directly

We collect personal information that you voluntarily provide to us, including:

  • Identity Information: Your full name and username or similar identifier.
  • Contact Information: Mailing address, email address, and telephone number.
  • Payment and Billing Information: Credit card or other payment details submitted in connection with a purchase. Payment transactions are processed by our third-party Payment Processor. We do not store your full credit card number in our own database; your payment information is held securely by our Payment Processor in accordance with their own privacy and security practices.
  • Order Information: Details of products purchased, order history, and shipping preferences.
  • Communications: Records of correspondence, inquiries, customer service requests, and survey responses you submit to us.

b. Information Collected Automatically

When you visit the Site, we and our third-party partners automatically collect certain technical and usage information, including:

  • Device and Technical Information: IP address, browser type and version, operating system, CPU configuration, and device identifiers.
  • Usage Data: Pages visited, links clicked, time spent on pages, referring URLs, search queries submitted through the Site, and navigation paths.
  • Cookie and Tracking Data: Information collected through cookies and similar tracking technologies, as further described in Section 5 (Cookie Policy) below.

All automatically collected information is treated as anonymous information to the extent it cannot reasonably be linked to a specific individual. To the extent we share such information with third parties, it will not be used to contact you individually.

c. Information Received From Third Parties

We may receive limited personal information from third parties, such as payment confirmation data from our Payment Processor or analytics data from third-party analytics providers. We handle all such information in accordance with this Privacy Policy.

3. HOW WE USE YOUR INFORMATION

We use the personal information we collect for the following purposes:

Purpose Legal Basis
To process and fulfill your orders and transactions Performance of a contract
To send order confirmations, receipts, shipping notifications, and related transactional communications Performance of a contract
To respond to your inquiries and provide customer support Legitimate business interests; performance of a contract
To send you promotional offers, surveys, and notifications about new products or changes to our Services, where you have opted in Consent
To generate statistical studies and conduct marketing research Legitimate business interests
To improve our products, services, and Site content and performance Legitimate business interests
To detect, investigate, and prevent fraud, unauthorized access, and other harmful or illegal activity Legitimate business interests; legal obligation
To comply with applicable legal obligations and respond to lawful government requests Legal obligation
To enforce our Terms of Use and Terms of Sale Legitimate business interests

We will not use your personal information for purposes materially different from those described in this Privacy Policy without providing you prior notice and, where required by law, obtaining your consent.

4. HOW WE SHARE YOUR INFORMATION

We do not sell or give your personally identifiable information to any third parties for their own commercial purposes. We may share your personal information in the following limited circumstances:

a. Payment Processor

We use a third-party Payment Processor to handle payment transactions. When you make a purchase, your payment information is transmitted directly to our Payment Processor via encrypted connection. Our Payment Processor is contractually and legally obligated to maintain the security and confidentiality of your payment data and to use it solely for processing your transaction.

b. Service Providers

We may share personal information with third-party vendors and service providers who assist us in operating the Site and delivering our Services, including shipping carriers, email delivery services, analytics providers, and website hosting providers. These service providers are contractually required to use your personal information solely for the purpose of providing services to us and are prohibited from using it for their own commercial purposes.

c. Legal Compliance and Protection

We may disclose personal information when we believe in good faith that disclosure is necessary to:

  • (i) comply with applicable law, regulation, court order, subpoena, or other legal process;
  • (ii) respond to a lawful request from law enforcement or other governmental authority;
  • (iii) protect the rights, property, or safety of Wicked Grips, our customers, employees, or the public;
  • (iv) detect, investigate, or prevent fraud or other illegal or harmful activity.

d. Business Transfers

Customer information, including personally identifiable information, is properly considered a business asset. In the event of a merger, acquisition, reorganization, or sale of all or substantially all of our assets, your personal information may be transferred to the successor entity. We will provide notice of any such transfer on the Site and will describe any material changes to this Privacy Policy that result therefrom.

e. With Your Consent

We may share your personal information with third parties not described above when we have obtained your express prior consent to do so.

f. Aggregated or De-Identified Data

We may share aggregated or de-identified information that cannot reasonably be used to identify you with third parties for research, analytics, or marketing purposes.

5. COOKIE POLICY

a. What Are Cookies

Cookies are small data files, typically consisting of a string of text and numbers, that are placed on your device when you visit a website. They assign your device a unique identifier that allows the Site to recognize you across sessions, administer the Site more efficiently, and provide a more tailored and user-friendly experience.

b. Categories of Cookies We Use

Category Purpose Can You Opt Out?
Strictly Necessary Essential for the Site to function, including session management and security. No — required for the Site to operate
Functional Remember your preferences and settings to improve your experience. Yes
Analytics Help us understand how visitors interact with the Site (e.g., pages visited, time on page). Data is aggregated where possible. Yes
Advertising/Targeting Used by third-party advertising partners to deliver relevant advertisements and measure their effectiveness. Yes

c. Payment Processor Cookies

Our Payment Processor may use cookies to identify your session during the checkout process. These cookies collect only network locating information and associate it solely with the payment information you voluntarily provide during the transaction.

d. Third-Party Cookies

Third parties whose content, products, or services are linked from the Site may use their own cookies or collect information when you visit their sites. We do not control the collection or use of your information by these third parties. You should review the privacy policies of any third-party sites you visit.

e. Managing Cookies

You may control and manage cookies through your browser settings. Most browsers allow you to refuse new cookies, delete existing cookies, and receive notification when new cookies are set. Please note that disabling certain cookies may affect the functionality of the Site, the checkout process, or other features. You may also opt out of interest-based advertising by visiting:

f. Do Not Track

Some browsers transmit "Do Not Track" signals to websites. We currently do not alter our data collection or use practices in response to such signals, but we will continue to monitor developments in this area.

6. DATA RETENTION

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by applicable law. Factors we consider in determining retention periods include:

  • The duration of our ongoing relationship with you;
  • Our legal obligations to retain data under applicable law (e.g., tax, accounting, and recordkeeping requirements);
  • Whether retention is advisable in light of our legal position, including applicable statutes of limitations or ongoing disputes.

When personal information is no longer needed, we will securely delete or anonymize it.

7. YOUR PRIVACY RIGHTS

Depending on your state of residence, you may have certain rights with respect to your personal information. We are committed to honoring these rights regardless of where you are located, to the extent practicable.

a. Rights Available to All Users

  • Right to Know: You may request information about the categories and specific pieces of personal information we have collected about you, the purposes for which it is used, and the categories of third parties with whom it is shared.
  • Right to Correction: You may request that we correct inaccurate personal information we hold about you.
  • Right to Deletion: You may request that we delete personal information we hold about you, subject to certain exceptions where retention is required by law or necessary to complete a transaction or fulfill a legal obligation.
  • Right to Opt Out of Marketing: You may opt out of receiving promotional communications from us at any time by following the unsubscribe instructions included in any marketing email, or by contacting us as described in Section 10 below.

b. California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA), including:

  • The right to know the categories of personal information sold or shared and the right to opt out of such sale or sharing.
  • The right to limit the use of sensitive personal information.
  • The right to non-discrimination for exercising your privacy rights.
  • The right to designate an authorized agent to submit requests on your behalf.

We do not sell your personal information. If you wish to submit a CCPA privacy request, please contact us using the information in Section 10 or submit a request through [OPT-OUT LINK].

c. Virginia, Colorado, Connecticut, and Other State Residents

Residents of states with comprehensive consumer privacy laws, including but not limited to Virginia, Colorado, Connecticut, Texas, and Oregon, may have rights similar to those described above, including rights of access, correction, deletion, portability, and opt-out of targeted advertising. We will honor verified requests consistent with applicable law.

d. How to Submit a Request

To exercise any of the rights described in this section, please contact us by:

  • Email: ed@wickedgrips.com
  • Mail: Wicked Grips, Attn: Privacy Officer, 2215 Lilly Ct, Davison, MI 48423

We will acknowledge receipt of your request within ten (10) business days and respond to verified requests within thirty (30) days, or as otherwise required by applicable law. We may need to verify your identity before processing your request. We will not discriminate against you for exercising your privacy rights.

8. OPT-OUT AND EMAIL COMMUNICATIONS

If you no longer wish to receive promotional offers, surveys, or marketing emails from us, you may opt out at any time by:

  • Clicking the "unsubscribe" link included in any promotional email we send you; or
  • Sending an email to ed@wickedgrips.com with the subject line "Unsubscribe."

Please allow up to ten (10) business days to process your request. Please note that opting out of marketing communications will not affect your receipt of transactional communications related to orders you have placed, such as order confirmations and shipping notifications.

9. DATA SECURITY

We operate secure data networks protected by industry-standard firewall and password protection systems. We implement and maintain commercially reasonable technical, administrative, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, use, alteration, or destruction. These measures include:

  • Encryption of personal data in transit using Transport Layer Security (TLS);
  • Access controls limiting employee access to personal information on a need-to-know basis;
  • Periodic review and enhancement of our security and privacy practices.

Notwithstanding these measures, no security system is impenetrable, and we cannot guarantee that unauthorized or inadvertent disclosure will never occur. In the event of a security breach involving your personal information, we will notify you as required by applicable law, including applicable state breach notification statutes. If you believe your personal information has been compromised, please contact us immediately at ed@wickedgrips.com.

10. CHILDREN'S PRIVACY

The Site and our Services are intended only for individuals who are at least eighteen (18) years of age. We do not knowingly collect, use, or disclose personal information from children under the age of thirteen (13). If we become aware that we have inadvertently collected personal information from a child under thirteen without verifiable parental consent, we will take prompt steps to delete such information in accordance with the Children's Online Privacy Protection Act (COPPA), 15 U.S.C. § 6501 et seq. 131] If you are a parent or guardian and believe that your child has provided personal information to us without your consent, please contact us at ed@wickedgrips.com.

11. THIRD-PARTY LINKS

The Site may contain links to third-party websites. We are not responsible for the privacy practices, content, or accuracy of those websites. We encourage you to review the privacy policies of any third-party sites you visit. The inclusion of a link on the Site does not imply endorsement of the linked site by Wicked Grips.

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, applicable law, or technology. The "Last Updated" date at the top of this policy indicates when the most recent revisions were made. We will provide notice of material changes by posting the updated Privacy Policy on the Site with a new "Last Updated" date. For significant changes, we will also provide notice by email to the address associated with your account, where applicable. Your continued use of the Site or our Services following the posting of any changes constitutes your acceptance of the revised Privacy Policy. We encourage you to review this Privacy Policy periodically.

13. CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Wicked Grips Attn: Privacy Officer 2215 Lilly Ct Davison, MI 48423
Email: ed@wickedgrips.com

We are committed to resolving privacy-related concerns promptly and in good faith.

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